Local SEO for Small Business
The Letter Board
The Letter Board — where your work is written, shown, and kept current, across search and social, using the channels and rules you approve.
The Letter Board is where your work is written, shown, and kept current — across search and social, using the channels and rules you approve.
Social Media Strategy
The problem
The work is better than the way it is shown. Most owners know this about their own business and have known it for a while. The process works. The customers who find you are happy. What is missing is that most of what you know is not written down anywhere a stranger could find it, and the last time anything was posted, it was months ago. Nobody is refusing to do the work. It is that the work is already full.
Three assistants keep The Letter Board
Penny, Sonny, and Walter are AI assistants.
Penny
Penny is an AI content writer. She takes the process, the answers, and the jobs you have already done and turns them into pieces that can be shown in more than one place.
Sonny
Sonny is an AI social media manager. He takes the pieces and keeps them posted on the channels you choose, on the cadence you agree.
Walter
Walter is an AI digital storefront builder. He keeps the digital storefront current — the pages, the details, the hours, the services — so it matches the business as it is now.
A plan is agreed with you first. Every channel, every piece, and every cadence is something you approve before it goes out.
What The Letter Board does
- Sets up the channels you choose and the calendar you agree.
- Turns work you have already produced into pieces that can be shown in more than one place.
- Writes the content — articles, page copy, and post copy.
- Keeps the posts going on the cadence you set.
- Keeps the digital storefront current — the pages, the details, the hours, the services.
- Keeps one plan holding all of it together.
- Reports on what was published and when.
What it does not do
- It does not promise that anyone will see what we publish. We describe what is published and kept current, not who sees it or how many.
- It does not promise where anything appears in search results. Where the work appears depends on the platform, your market, and time.
- Keyword optimization and ranking work are not part of the entry configuration — they sit in the higher configuration, along with AI video and digital storefront work.
- A digital storefront rebuild is not part of this configuration.
- It does not publish or post anything without your approval.
- It does not invent your expertise — the content starts from work you have actually done.
- It does not use an AI-generated testimonial, review, customer statement, or image of a person presented as a customer, staff member, or result.
- It does not fabricate a before-and-after.
- It does not replace your judgment about what your business should say.
- Paid advertising or paid placements are not included unless separately scoped.
Who it is for
- Service businesses whose work is better than their front is.
- Owners who are still the only one who knows what to say.
- Businesses with more than one location — setup coverage and pricing are both per location. Each location is set up on its own and priced on its own. A second location is a second Letter Board.
Frequently asked questions
Who actually does the work?
Penny is an AI content writer, Sonny is an AI social media manager, and Walter is an AI digital storefront builder. They work from one plan agreed with you, and nothing goes out until you approve it.
Will I have to approve everything?
Yes. Nothing is written into your presence, posted, or published without your approval, and you can change what gets said at any point.
Does this include ranking work?
Not at the entry configuration. Keyword optimization and ranking work sit in the higher configuration, along with AI video and digital storefront work. Where the work appears in search results depends on the platform, your market, and time.
Do you use what I've already made?
That's where it starts. The work you've already produced — the process, the answers, the jobs — is the material. We turn it into pieces that can be shown in more than one place.
Can I change the channels or the schedule?
Yes. The channels, the cadence, and the plan are agreed with you before anything goes out, and you can change them.
Pricing
The Letter Board — $3,400 per month · One-time setup: $6,800
The Letter Board+ — $10,200 per month · One-time setup: $20,400
Each location is set up on its own and priced on its own. A second location is a second Letter Board.
Bundle price. Applies when Penny's, Sonny's, and Walter's services are purchased together as one bundle and stay active. If a component is removed, standard component pricing applies. Priced per location; each additional location is set up and billed separately. Month-to-month. We honor the price shown here for this bundle.
+1 219-249-0852
The Letter Board is a Collins Consulting US service. Collins Consulting US is an independent Marblism Partner — not Marblism itself. Your Marblism account and billing remain yours; Collins Consulting invoices separately for its own services.
Penny, Sonny, and Walter are AI assistants.
Collins Consulting does not provide legal, tax, accounting, investment, securities, insurance or medical advice. Services are educational and strategic.
P.O. Box 10386, Merrillville, IN 46411